A Detailed Workshop, for an Equally
Detailed Roadmap
Every product concept needs to be put through its paces. From a wide array of
standpoints,
we’ll test your
hypotheses, solve challenges, then develop a blueprint to
win your market.
Discovery
Understanding your business, competitive background & market is vital when defining your
product. You’ll likely have a clear idea of these things already, but by analyzing your
product features & expectations, we’ll help you further cement your strategy.
Business Strategy
Each of your business, shareholder & product goals will be affirmed by carefully measuring their purpose & benefit. This creates a business workflow that we’ll consistently advise on & update, via regular meetings.
User Roles & Personas
It’s important to precisely determine your product’s target audience. For every persona within these future consumers, we’ll detail how they’ll value your product, analyzing behavioural patterns & habits
Competition & Market
By carefully defining you mobile product’s market, we ensure the highest probability of being a leader within it. This includes analyzing your competitors, then learning from their current strengths & shortcomings.
Product Definition
Before moving further forward, we need a Product Definition. By summarizing previous
findings, the core features of your product can be outlined, then synced with your
vision, market fit, and other stakeholder verifications.
Product Goals & Metrics
Certain metrics will be vital in determining your app’s initial success, & forward path. By selecting KPIs that correspond with your product goals, we’ll ensure they are measurable & understandable within the product framework itself.
Storyboarding
An effective way of visualizing our collaborative results & artifacts is through storyboarding. By displaying the workflow & main product scenarios, a clear interpretation of your user’s journey will begin to form.
Workflow Validation
Now we’ve crafted a storyboard, we can receive feedback from yourself, alongside other stakeholders. These meetings result in an optimized & verified version of the previous workflow, where fresh feedback is ready to be enacted.
Product Specification
An expansion of our previous stages. With detailed design concepts & feature breakdowns,
we can affirm your
product development approach into a high-level product specification.
High-Level Specification
This is an important document that outlines your main product scenarios for each of your components. Via visual storyboards, technical stack recommendations & user persona descriptions, your product is specified in a tailored way for each user.
Design Concept
We’ll provide several screen displays to show our preliminary concept for your product’s look & feel, allowing you to see your vision take form. Colors, fonts, illustrative drafts - our goal is to show the emotions that your product aims to invoke.
Feature Breakdown
The more we define details, the clearer the product becomes. We’ll provide a fully functional decomposition of your product, screen-by-screen, including everything from required integrations through to architectural details.
This workshop is tailored to your needs
Mobile Product Roadmap
Once the Product Specification is confirmed, we’ll provide then present a detailed plan for
all of your
product’s design & development requirements.
Design Roadmap
All directly supported with user research & then user testing, this step-by-step process for your product’s design is an all-inclusive plan that includes journey maps, product branding, screen mock-ups & animations, as well as positive & negative scenarios.
Development Roadmap
Once feature set & tech stack are confirmed, a developmental roadmap can take shape; clear timelines plotted with key features, bolstered by deliverable-marked milestones. This is then worked across your restraints & defined product architecture.
Detailed Business Proposal
You are free to use our consulting work in any way that you
like, having full ownership of this Mobile Strategy
Workshop’s results.
Your vision, our expertise, & the steps we’ve outlined on this page, culminate in
the form of a Detailed Business Proposal. Highly in-depth, it fully covers mobile
design, development, & support. Whether we continue our collaboration into
Product Strategy & Design, MVP Development, or as a long-term continuous technical
partner, we’ll be excited to help you launch your successful mobile business.