A Unique Methodology
Our entire process is design-driven. By beginning every new initiative with it, then including it in all decisions, we ensure that our visual communication is purposeful. After all, design is the language that we speak with our customers - understanding the product, personas & market positioning is vital.
Research & Prototyping
To better understand your product’s functional requirements, we will undertake a combination of user research, business model analysis & market competition. From this, we will be able to visualize & outline your product requirements, further reinforcing the data via communication with your end-users. In combination with your product vision, we can then begin designing storyboards, wireframes & interactive prototypes.
- Product Research
- Business Requirements Analysis
- User Personas Analysis
- Storyboarding
- Wireframing
- Interactive Prototyping
User Testing
Testing designs with your end-users is the best way to get genuinely, useful feedback, allowing you to understand how your target audience will interact with your future product. These testers have experience with the problems that your product is opting to solve, validating your UX solutions & product values before a single line of code is written. As a result, the scope of your MVP can then be refocused, in order to get traction sooner.
- User Group Definition
- User Testing
- Test Process & Setup
- User Interviews
- Feedback Analysis & Implementation
Product Branding
Product branding is all about emotions. The vision is now realized, with ready & validated UX - so it’s time to add some flourish. We’re not just talking about colors & logos - good branding goes beyond that. Copy, tone & brand personality all play a major part in your audience’s relationship with your product, leading to emotive recognition, accessibility, & appreciation.
- Branding Research
- Product Logo Design
- Copywriting
- Product Brand Book
- Product Mockups
Product Strategy can be daunting, but we can help
Animations
Life isn’t static, so your product shouldn’t be either. Well-implemented animations bring life & emphasis to actions, allowing for more information to be encoded within the design. Anyways, they’re inevitable - static interfaces & user flows are too limited. Think of animation as adding another dimension to your product.
- Buttons & CTAs
- Screen Transitions
- UI Animations
- Complex Visuals
- Animation Specifications for Development
Continuous
Product Design
Thinking of post-launch as a product’s afterlife is incredibly dangerous. A product must be continuously ximproved after launch, with the key to that being a long-term roadmap. We will use analytics & feedback to help you determine this strategy, then implement it via continuous updates - all while keeping data at the core of every decision.
- Designing New Features
- A/B UI Testing
- User Data Analysis & Heatmaps
- Design & Measurement Improvement
- Design-Driven Development Process
