Utilize Our Taste & Proficiency in UX
It’s one thing to know about the importance of user experience, but knowledge is required to implement it ergonomically, especially while keeping simplicity & consistency.
To apply this expertise, we need to learn about your business, industry & product vision. By analyzing business flows, roles & the personas involved, we will craft user experiences that are tailored towards your industry’s traits. By keeping market fit a focus from the very beginning, this ensures that your product’s user experience is seamless, with a high chance of successful adoption.
To embolden our approach to your customers, let’s deepen both of our understandings. By clearly defining the behaviours, interests, needs, demographics & personality traits for the various groups who will use your product, we can expand upon aforementioned personas. This is done via extensive user testing, allowing us to identify important design considerations before we commit time to making them happen.
User experiences are complex, but talking to us isn't
Now that we understand your product & users, we can begin the process of creating (or correcting) the relationship between the two. We’ll visualize how end-users interact with your product, in the form of a roadmap. This includes conversion goals, metrics & signals, as well as the flow of information within the system. The result is a clear, segmented timeline of how your product’s UX will be created
A product goes beyond what you visually see. It’s important to present ideas & information in the correct way, just as much as it is for them to look good. A major element of this is clear, consistent content. From aesthetic choices in text, through to applying the right voice & tone for our researched personas, we can create guided experiences that are individualized & industry-specific.
Wireframing & Prototyping
This data needs to be showcased across well-designed, logical screens. By using prototyping from an early stage, we ensure consistent design across any sequences or actions within your product. All necessary workflows - such as registration, subscription & payment - need user verification testing to get right, so turning wireframes into interactive prototypes ensures the ability to examine all aspects - even the UI.
Expert User Testing
It’s so important, that we’ll mention it again - user testing, when done properly, is vital to ensuring any level of successful UX design. A cost-effective approach, expert user testing allows designers to sit right next to users, interpret their behaviour first-hand, and directly answer any questions or concerns. It’s especially valuable in discovering important pre-development design issues, solving them before costs are heavily impacted.
User Group Testing
An alternative is larger-scale, user group testing. By putting product prototypes in the hands of a user group, you lose specific app persona feedback, but gain high insight into areas of success or failure. From discovering onboarding or workflow failures, through to identifying areas of success through results, KPIs & analytics, this testing can work incredibly well - if the right professionals are overseeing it.