If you’re the developer of a brand new app, you’re probably going to want to find a way to get noticed in the app stores. In Apple’s App Store and Google’s Play Store, you’ll be fighting against millions of apps fighting for the same attention. A simple way of capturing that attention is through App Store Optimization (ASO), the process of improving an app’s visibility in the app stores.

As the app stores became more saturated with millions of apps, developers needed a way to get noticed. If you’re looking for the most cost-effective way to find the users you want, consider what thousands of app developers are doing and look into optimizing your app store listings. Thousands of partners have experienced growth in app downloads by looking into optimizing their app.

Define your audience. What are they looking for when they’re looking for apps like yours? How do these users search the app stores? The majority of app store users use 2-3 word phrases to search for apps. What’s important is how you find that data and use it to your app’s advantage.

With the right mobile search data and your audience in mind, you can capture the audience your app needs. Gummicube has provided us some quick tips and tricks for you to get started with your App Store Optimization strategy. Check them out and see how they’ll help you find your audience in the app stores.


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